Video is massive on social media, and it's influence and popularity only grows by the day.
I've produced (either from the ground up or hired in as a freelance editor) videos totalling over 500,000 views and tens of thousands of interactions across social media.
Wether it's working for big brands, to having a massive impact on local businesses. I always try my hardest to give clients the most value from footage. Hence why I also include gifs or as many extra videos as the shoot/job allows.